In the age of AI video generation, standing out online means going beyond static images or templated promos. If you want scroll-stopping product ads that feel cinematic, branded, and highly engaging, Veo 2’s “Ingredients” feature on Flow is your secret weapon.

Let’s break down how to use it—and why it’s a game-changer for product marketing.

What is Veo 2’s Ingredients Feature?

Veo 2 is an advanced AI video generator that allows users to describe scenes in natural language—and get realistic, cinematic video back. The “Ingredients” feature lets you upload specific brand elements—like:

Your logo
Product photos or renders
Brand color palette
Fonts or taglines
Even customer personas or scene suggestions

The AI then incorporates these into your generated videos, allowing you to produce on-brand, product-centric content in minutes.

Why Use Ingredients for Product Ads?

In short? Control meets creativity.

While AI tools are powerful, they often generate generic results. Veo 2 flips the script by blending AI creativity with your unique brand identity.

With Ingredients, you can:

Showcase your actual product (not a stock stand-in)
Ensure brand consistency across campaigns
Speed up content creation without sacrificing quality
Create variations for A/B testing and multichannel marketing

Step-by-Step: Creating a Product Ad on Flow with Veo 2

1. Set Up Your Project on Flow

Go to your Flow dashboard and create a new project. Select Veo 2 as your video engine.

2. Upload Your Ingredients

Under the “Ingredients” tab, upload:

Your product photos (clean PNGs or 3D renders work best)
Logos and brand elements
Taglines or product copy
Any tone/style inspiration (e.g. "elevated, luxury, playful")

3. Write a Killer Prompt

Use Veo’s natural language input to describe your scene. For example:

"A hyper-realistic product ad for a luxury skincare serum. The bottle sits on a marble counter, golden sunlight pours through a nearby window. Water droplets form on the glass. The camera glides slowly past as soft orchestral music plays."

Because you’ve uploaded your product image, Veo 2 will replace any generic bottle with your actual product.

4. Customize the Mood and Motion

Use Flow’s tone and camera motion presets:

Choose “Product Highlight” or “Cinematic Ad”
Select motion options like glide, dolly-in, or 360 rotation

5. Preview and Export

Review your preview and make tweaks if needed. Once approved, export in the format you need: 9:16 for Reels, 16:9 for YouTube, etc.

Pro Tips for Better Product Ads

Keep prompts visual-first: Describe lighting, surfaces, camera motion.
Use contrast: Highlight shiny surfaces, reflections, or soft backgrounds.
Pair with AI voiceover tools like ElevenLabs or Flow’s script features to layer audio.

Final Thoughts

With Veo 2’s Ingredients feature on Flow, you’re no longer guessing what your product ad might look like—you’re crafting it with purpose.

Whether you're launching a new product or revamping an old one, AI-powered video ads offer the creative agility and brand control modern marketers need.

How to Create Eye-Catching Product Ads Using Veo 2’s Ingredients Feature on Flow